About Digital Finance Analytics

Digital Finance Analytics is a boutique research, analysis and consulting firm providing advisory services to clients in Australia and beyond. Services are delivered virtually using the web, blogs, social media, online conferencing and other digital means.

We combine primary consumer research, industry modelling, economic analysis and segmentation analytics to offer insight into the dynamics of the mortgage, lending, savings, payments and superannuation sectors. Using experience derived from more than 25 years of analysis, We are able to pinpoint opportunities created by changing customer needs in the evolving market. A specific focus is the changing channel preferences being exhibited by “Digital Natives” and how products, services and customer experience will need to be tailored to this new environment. We provide custom research and advice to a number of clients, maintains several  industry models, authors various industry reports and collaborates on mortgage, SME and housing sector publications.

Martin North, its founding Principal, data scientist and banking sector analyst is often quoted in the media. We have high quality video recording facilities (as well as skype over NBN) and so can create broadcast standard content to meet tight media deadlines, as well as content for our video blogs. We also produce corporate education and training videos for some of our clients. Contact us for more information about our services or to arrange a media interview.

He curates the Digital Finance Analytics Blog which provides commentary on our research programme as well as covering broader industry issues. Register to get regular updates.


ResearchUniverseHere is a video blog where we walk through our core market model.

Note the data is for demonstration purposes only.

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