Copies of selected reports are available on request.

Bankikng Customers and their channel peferences
Australian Residential Property and Mortgage Trends
How Financially Stressed Households Cope


The Property Imperative Sixth Edition.


Results from our 2016 Household Survey focussing on property ownership trends by customer segment.


From the introduction: The Property Imperative is published twice each year, drawing data from our ongoing consumer surveys, research and blog. This edition dates from March 2016 and offers our latest perspectives on the ever-changing residential property sector.


As usual, we begin by describing the current state of the market by looking at the activities of different household groups using our recent primary research and other available data.


In this edition, we also look at rental yields, household interest rate sensitivity and the role of mortgage brokers, plus data on negative gearing.


Residential property remains in the cross-hairs of many players who wish to influence the economic, fiscal and social outcomes of Australia. In policy terms, debates around negative gearing and capital gains tax breaks for investment properties have hotted up.


By way of context, the Australian residential property market of 9.53 million dwellings is currently valued at over $5.86 trillion and includes houses, semi-detached dwellings, townhouses, terrace houses, flats, units and apartments. In the past 10 years the total value has more than doubled. It is one of the most significant elements driving the economy, and as a result it is influenced by state and federal policy makers, the Reserve Bank (RBA), banking competition and regulation and other factors.


The story of residential property is far from over!




The Quiet Revolution.


Results from our 2016 Household Survey focussing on banking channel preferences


From the introduction:


DFA has just updated the 26,000 strong household survey examining their channel preferences. This report summarizes the main findings.


We conclude that the move towards digital channels continues apace, facilitated by new devices including smartphones and tablets, and the rise of “digital natives” – people who are naturally connected. The penetration of banking “apps” has facilitated the revolution.  Indeed, we have reached a tipping point where “mobile first” strategies should be the order of the day.


We outline the research findings across each of our household segments. These segments are derived from multi-factorial analysis, taking account a range of factors, including age, income, location, behaviour and financial footprint.


We also examine the financial profiles and profit outcomes of those who are digitally aligned and compare them with those who are not. Generally, the more profitable customers are those who are migrating the fastest.


In this edition we examine potential demand for “robo-advice” services and discuss the current regulatory context for these robotic services.


We conclude that the digital migration creates both threat and opportunity. The threat is that traditional channels, especially the branch, become less relevant to digital natives, and becomes the ghetto of older, less connected, less profitable customers. The future lays in the digital channels, where the more profitable and digitally aware already live. Players need to migrate fast, or they will be overtaken by the next generation of digital brands who are looking towards becoming digital players in financial services..

DFA authors reports for clients, and the broader industry, using a number of proprietary industry models. Recent coverage includes:


Consumers Emerging Device Preferences

Profile of a Digital Native

Social Media for banking

Mortgage Stress

Mortgage Industry Dynamics

Superannuation trends

Payday lending

Heath Insurance affordability

Small and Medium Business Sector trends

Segmenting the Australian Consumer market - winners and losers


Whilst these reports are not generally available to a wider audience, if you are after something specific, then use the "Contact" button above to make an enquiry and we will try to assist.



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