RBNZ External Stakeholder Engagement Survey

The Reserve Bank today released in its Bulletin the results of the survey, conducted by global market research company, Ipsos, as well as the Bank’s responses. Ipsos’ overall finding of the Bank’s stakeholder relationships was that “this was a positive story and one that provides a pathway to even greater levels of trust and familiarity.” The survey found that stakeholders welcome the Bank’s recent efforts to broaden its communications. The survey was conducted in the latter half of 2014, covering the general public, business, industries regulated by the Bank, financial markets, educators and researchers, and government. The survey was based on a framework to assess the Bank’s reputation, based on levels of familiarity, favourability, trust, and advocacy.

RBNZ should be congratulated for being proactive in terms of feedback from its stakeholders. RBA, please note.

Author: Martin North

Martin North is the Principal of Digital Finance Analytics

Leave a Reply