What Consumers Expect from Mobile Retail Sites

From eMarketer. Though US data, here is an interesting snapshot, which highlights the importance of mobile devices in the context of online retail.  Our research shows that in Australia, more and more users now have a smart phone or tablet, and this device has become their preferred access device for online services including retail and banking services.

Mobile makes up sizeable share of US retail ecommerce traffic. When it comes to a retailer’s mobile site, user reviews are the top feature that consumers expect to see, according to a September 2015 survey. Customer support is also key.

Author: Martin North

Martin North is the Principal of Digital Finance Analytics

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