Watch Your Nuts – Anti Pay Day Loan Campaign Launched

The Consumer Action Centre and Financial Rights Legal Centre have launched a social media campaign to warn prospective Pay Day borrowers of the risks involved.  Entitled Watch Your Nuts, it involves a memorable squirrel!

Fitting, as lenders themselves have been pushing into digital, and are using social media and apps to extend their reach to cash stretched households.

The digital war just stepped up a notch!

Author: Martin North

Martin North is the Principal of Digital Finance Analytics

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