Digital ad spend will pass $5 billion to account for 43.3%

Digital is where Australian advertisers are heading. According to eMarketer, total media advertising spend in Australia will reach $11.59 billion in 2015. Digital ad spend will pass $5 billion to account for 43.3% of total media ad spending, and mobile ad expenditure will total $1.46 billion—29.0% of digital and 12.6% of total media ad spending.

Author: Martin North

Martin North is the Principal of Digital Finance Analytics

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